The Application of Coated Art Paper

Introduction

Did you know that coated art paper is commonly used in products like posters, business cards, catalogs, calendars, cover pages for brochures, invitations, and more? However, not all coated art papers are suitable for printing calendars. The thickness of coated art paper varies with its gram, and the characteristics of different grams make them more suitable for certain printing products. So, which gram of coated art paper should you choose for different purposes? Let’s explore together.

How Much Grams Should You Choose?

At Golden Paper, we commonly produce coated art papers with grams ranging from 80gsm to 250gsm. The gram refers to how much a square meter of paper weighs. If you have experience, you can feel the gram by touch. However, if you are new to it, you can use a scale or micrometer to measure the thickness. The thickness will vary with the gram of the paper.

Different applications require different grams of coated art paper. Here’s a breakdown of what to choose for each purpose:

80gsm: Ideal for printing flyers, newspaper inserts, and event notices. This lighter paper is soft and cost-effective for short-term use but is not suitable for long-term storage due to its thin quality.

90gsm: Suitable for printing regular flyers and promotional brochures. Slightly thicker than 80gsm, it improves the basic texture and is best for single-color or simple color prints.

100gsm: Used for magazine pages, product manuals, and standard brochure pages. It strikes a balance between thickness and cost and supports mid-level print quality.

115gsm: Commonly used for mid-range brochures, menus, and folded ads. This gram offers a solid feel and works well for items that need to withstand repeated handling.

120gsm: Ideal for business reports, product catalogs, and postcards. It has better stiffness, making it suitable for single-sided printing and more durable products.

135gsm: Perfect for artistic postcards, light packaging boxes, and bookmarks. This gram offers better fold resistance and supports high-quality color printing for detailed designs.

150gsm: Suitable for premium items like brochure covers, invitations, and business cards. It provides a high-quality feel and works well for formal, professional uses.

157gsm: Known for excellent color reproduction and durability, often used for high-end brochure covers, art books, and special edition publications.

170gsm: With high stiffness, this gram is great for making 3D products such as packaging boxes, tote bags, and greeting cards.

180gsm: This heavier paper is ideal for hard-cover book jackets, high-end menus, and certificates. Its substantial feel is perfect for products that need to be preserved or have a prestigious look.

200gsm: Commonly used for luxury tags, desk calendars, and art posters. This paper has a thick feel and is perfect for single-sheet displays that need to be durable and strong.

250gsm: Best for high-end packaging boxes, hard book covers, and VIP membership cards. It’s sturdy and highly resistant to wear, suitable for high-frequency use cases.

How to Choose the Right gram for Your Coated Paper?

Choosing the right coated art paper gram depends on several factors:

Content Type

If your printed materials are mostly text, choose a lower gram (80-120gsm). For image-heavy content, select a higher gram (150gsm+).

Usage Scenario

For short-term distribution, lightweight paper (80-120gsm) is ideal. For long-term storage or display, opt for thicker paper (150gsm+).

Cost Control

The higher the paper gram, the higher the printing and logistics costs. Choose a gram that fits within your budget.

Special Requirements

If you need additional processes like foil stamping or UV coating, choose paper that is at least 135gsm to support these post-printing techniques.

Conclusion

After reading the above guide, if you still aren’t sure which gram of coated art paper to choose, feel free to contact us at Golden Paper. We’re happy to provide expert advice and help your business take the next step!